Client: Cartier
Team: Solo Project
Team: Solo Project
Tension: We buy luxury to live many lifetimes, knowing the objects will outlive us.
Insight: A Cartier isn't owned. It's inherited.
The participant will receive an official Cartier box with their signature winding crown. It prompts them to take an opportunity to restore one of the most important parts of the watch so they can pass on the legacy.
The participant will also receive an invitation to an exclusive event. They will need to scan the QR code to RSVP for the event.
The exclusive formal event, considered the coronation, marks the passing down of the Cartier Tank Watch, which happens when a professional Cartier watchmaker replaces the winding crown.
