Tension: Gen Z gamers play for 6+ hours a day, skipping breaks and risking their health.
Insight: Players think taking breaks makes them "fall behind," but micro-breaks actually level up their performance.
"Your IRL health is your strongest stat."
To kick off this campaign, we introduce the world's first AFK trigger. We sent out this custom PR box to the top 50 Valorant streamers. When they press this button live, it triggers a "mental reset intermission," forcing a collective culture shift for the millions of viewers watching.
